I’ve been hanging out on Twitter for a couple of months now, finally getting a feel for how it works. And it’s not immediately apparent what to make of the hundreds of snippets of conversations that show up each day on your site.
Imagine a river. It’s a big, wide, rushing river that seems to keep pushing at its banks with more and more water every minute. It flows in all directions, meandering slowly here, quickly here. Plop yourself down in the middle of that river in a tiny boat with a minuscule anchor and that’s what it’s like to jump into the ebb and flow of Twitter.
Currently I ‘follow’ a couple of hundred people and about the same amount follow me @timgonzogordon. When I jump in the Twitter stream I get dozens of ‘tweets’ per hour. I can watch them go by. I can jump in and offer my own pith conversations. In fact I think Twitter was invented to demonstrate the actual meaning of ‘pithy’. Look it up.
If so desired I can reply to a tweet with a comment of my own. That reply can be published so that anyone can see it. Or it can be a direct message to the originator of the message and only he/she can see it.
The type of tweets simply amaze me. Here’s a sample from the last day or two that have come across my TweetDeck:
>>>
In Tokyo’s Narita airport…on my way to home to Hong Kong
Just went to Facebook for the first time in months. I have 4660 pending friend requests. Holy kaw!
I’m not feeling well all of a sudden…. Maybe call it a day. Tomorrow…. Who knows what tomorrow will bring…
Walking downtown. Gonna get me a new MacBook
Great essay on the dangers of feminist slut-shaming. http://tinyurl.com/6upd8e
Korean BBQ at midnight = extremely tasty.
My Twitemperature is a scorching HOT 139°F (59°C)! “Everyone wants you, but no one can have you.” Check yours at http://twitemperature.com
Hey, @ABartelby, wanna join me for a cigarette?
Xmas posting: What unique and meaningful value & connections have you gotten out of Twitter? Here is our five! http://blog.mrtweet.net/?p=69
>>>
Yeah, just like eavesdropping on a conversation. But if you’ll notice, the tweets show a person’s unique personality. There’s desire, excitement, passion, information; comments about food, cigarettes (?), feminism, popularity, computers, etc.
Now imagine that times a hundred. A thousand, ten thousand, a million.
That’s what Twitter is like every day.
Think of what it’s like for someone like @GuyKawasaki with almost 40,000 followers – and he’s following even more than that. Or Robert Scoble @Scobleizer who has 45,000 followers and he’s following over 20,000 people.
Here I have a tough enough time even catching the snippets of the conversation going on with a few hundred people.
But with tens of thousands it must be a very fast-moving river of conversation, indeed.
You can almost tell a ‘newbie’ to Twitter by the type of postings they make. Typically tentative, or perhaps tossing anything into the river to see what floats to the top.
Marketers in particular I notice try to promote themselves and their products more than the average Tweeter. Now there’s nothing wrong with promoting yourself on Twitter; it’s a great platform to let people know about you and what you do. But it can be overdone. I’ve ‘un-followed’ people after one too many promotional postings. I’ve also kept following some marketers after several self-interested promo messages just to see if they would ‘get it’ and evolve, if even slightly.
To me, even if you have an account at Twitter that you started as a way or letting people know about your business, you still have to let people know who YOU are.
After all, your clients want to do business with you because of WHO you are, not necessarily WHAT you do. Of course WHAT you do is important, but if you really want to attract folks that might do business with you someday on Twitter, let them see who you are.
Lisa Braithwaite @lisabraithwaite is a good example. She doesn’t make a secret of her business as a public speaking coach, but when you follow her tweets you learn who SHE is. You know she’s got a cat with health issues. She comments on how Twitter works, how she finds people to follow, and get a distinct feel for her personality.
Others are similar: they wear their heart on their sleeve and let you see who they really are.
It’s like Perry Belcher @perrybelcher said in one of his videos. Being in social media (Twitter, Facebook, LinkedIn, etc.) is like being at a party. You’re there to have fun, not to sell. The selling part comes when they find they like you, check you out, go to your blog or website and then ask for more information, such as joining your list, downloading a white paper, viewing a video or listening to a podcast. Twitter is the ‘cool conversation’ that shows people who you are.
Of course there’s a whole corporate side to Twitter (@starbucks, @comcastcares, etc.) that takes aim at followers in a completely different way. But when you decide to follow a corporate entity, or at least a person behind a corporate mask, you’re opting in to the corporate messages that flow out from that. No one is beating you over the head with unwanted messages; you chose to follow. You can choose to unfollow with a single click.
That’s the beauty of Twitter. It’s an ‘opt-in ongoing personal/business conversation’ that introduces you to as many people as you can stand. Literally. Whether it’s 500, 5,000 or 50,000 you can mix with those people on a casual or intense basis. It’s your choice.
I’ve heard it said that Twitter is not ‘micro-blogging’ as it has been called; it has evolved into an extremely dynamic social media force that will overpower the staid and conservative formats of MySpace and Facebook.
If it hasn’t already. I mean, where do you get more action?